Apple iPad 2 official TV Ad - If You ...

Apple doesn’t have many values as it caters for a wide range of audience however it is an aspirational brand.

It is targeted at a wide range of audience; however the people who buy from Apple should have a high income as they are willing to pay a bit more for a better user experience.

In this advert it is showing that Apple iPad2 is for everyone to use either with their family or on their own, it enables individuals to surf the web, check emails, watch movies, read books, play games, and is work-based as well. The Apple iPad2 can be used either at home or at work.

Apple is a sophisticated and trustworthy brand, and provides consistent thin slick good quality,  products and brand making that their unique selling point.

Apple communicates these values to their intended audience through TV adverts, Online adverts and on Billboards so that they can be promoted to whoever and whenever they can.

Brand and logo/image of Apple:
Signifier - A Silver Apple bitten.
Signifies - Apple technology and its products/hardware are thin, slick, high-quality and are up-to-date. The apple bitten is relating to byte/bite emphasising Apple's slogan 'Byte into an Apple'

Money

Money the root of all evil and yet it is such a useful root that we cannot get on without it.

Money!

What is the meaning of money?

Coins and banknotes, wealth and riches.

It can make or break a person's life. People usually say money can’t buy love and happiness, but I’ve watched lack of money break and tore a family apart.

But why, i will never understand. Money is the happiness of all without it your nothing.

To make a loved one loved and happy you need money.

To start a family you need money.

To make your kids happy you need money.

To put food on your table you need money.

To provide one of the basics; water you need money.

To get to places you need money.

Money is the necessity of life.

Hate the word Money!

It's really weird, if the world ended right now no one would care about money but yet if i were to go to a shop right now and steal from the shop i would get done by the police for robbery but why doesn’t the law or police or anyone else understand that if i had the money why would i want to rob?

Foolishness.

Film Assessment:

Film Assessment:

The semiotic choices we made as part of preparing our film, are different kinds of shots, angles, speeds, sound effects, and body language and costumes.

Intended effect of your Semiotic Features:

As having the role of a Sound Mixer I have decided that I will use Sound Effects to help create a sense of drama and exhortation of comedy in the film. As without the right Sound Effects/Mixers it won’t create the right atmosphere I intended and will not make the film appropriate enough for its genre.