Ok magazine was originally launched as a monthly issue; its first issue was published in April 1993. In September 2004, OK! publishers Northern and Shell launched in Australia as a monthly title – the magazine went weekly in October 2006. In 2005, a US version was launched, followed by an Indian edition in May 2006, a Spanish-language version in Mexico in 2006, a Bulgarian-language version in 2007 and a Spanish edition in 2008. OK! is the world’s biggest celebrity lifestyle magazine.

Ok magazine is known by women of different ages. It is the first for celebrity news and gossip and has photo-based news. OK! Magazine enjoys having access to these very private individuals; from weddings and parties, to births and birthdays, celebrities invite OK! to cover the major moments in their life which is one of its unique selling points.

The cover of OK! Magazine is quite attractive within itself. It has a bright red and white logo at the top to display the name clearly, with the price printed in large letters as opposed to the tiny text next to the barcode magazine. Underneath there are four pictures displaying four of the key features which are inside as well such as well-known celebrities like ‘Cheryl Cole’, this is another unique selling point as it attracts the viewer with its bright colours, and celebrity gossip which you can’t find anywhere else. The magazine itself has 146 pages, and its pages are very glossy.

There is also a competition at the beginning which shows the magazine is split into sections: 'News', 'Features', 'Fashion' and 'Regulars'.

The OK! Magazine has led the falls, with a 25.6% drop year on year to an average weekly circulation of 508,504.

They have also launched the OK magazine In India, OK! will be priced at Rs 100 and will contain 116 pages. The magazine aims to expand all over India and the USP of OK! could be its international coverage of celebrity news.