Mrs.Hardwick
Media Case Study Research: on Disney Princesses.

Disney's first curly haired princess -  http://www.time.com/time/arts/article/0,8599,1947114,00.html

Disney princesses set bad examples for little girls -(bad) http://zeldalily.com/index.php/2010/05/disney-princesses-play-into-gender-stereotypes-set-bad-examples-for-little-girls/

Disney princesses representations - (bad) http://vashtijoseph.wordpress.com/2008/04/14/disney-film%E2%80%99s-evolutionary-representation-of-women-in-films-from-prissy-princesses-to-fighting-warriors/

What does it mean to be a woman, Disney princesses - (bad)http://whatdoesitmeantobeawoman.tumblr.com/post/4887675425/disney-princesses

Why Disney Princesses Are Good For Feminism - (good)http://parisianfeline.wordpress.com/2011/06/04/why-disney-princesses-are-good-for-feminism/

Disney princesses represented as the 7 deadly sins - (bad) http://randommization.com/2011/03/07/disney-princesses-represented-as-the-seven-deadly-sins/

Is Disney princess culture bad - (bad ) http://www.makeitbetter.net/family/parenting/2423-is-disney-princess-culture-bad-for-our-daughters

http://www.foxnews.com/health/2011/04/01/disney-princes-princesses-slaves-stereotypes/

Media Case Study Research

Media Case Study Research: on stereotypes of young british black teenager boys.

E-Media:
www.communities.gov.uk/documents/corporate/pdf/2113275.pdf

http://blogs.telegraph.co.uk/news/katharinebirbalsingh/100099830/these-riots-were-about-race-why-ignore-the-fact/

http://www.voice-online.co.uk/article/%E2%80%98black-men-unfairly-targeted-riot-coverage%E2%80%99


Print:
http://www.independent.co.uk/news/uk/this-britain/young-black-and-british-the-young-men-who-refuse-to-bow-to-the-stereotypes-1026040.html

http://www.guardian.co.uk/uk/2011/aug/09/london-riots-who-took-part


Broadcast:
Boys to Men Programme showing on channel 4. http://www.channel4.com/programmes/boys-to-men/4od

Movie - Kidulthood

Movie - Adulthood

Movie - Bullet Boy

Case Study - Toy Story 3

Toy Story 3


Release Date: 19 July 2010
Director: Lee Unkrich
Production Company: Pixar Animation Studios, Walt Disney Pictures 
Studio:Pixar
Stars: Tom Hanks, Tim Allen and Joan Cusack
Budget: $200,000,000 (est)
Box Office: $1,063,171,911
Tagline: No toy gets left behind. / The great escape./ The breakout comedy of the summer.

Trailer and Semiotic Elements: In the trailer there is alot of color and brightness being used both generally and on the main toys/characters (woody) making it stand out as a trailer and enabling the audience to remember the trailer. Throughout the trailer there is also alot of lighting being used to create a atmosphere of happiness and child like mood.
Also another key feature used throughout the trailer is that everything is made bigger which lets the children/audience imagine what it would look like in their eyes making it a unique trailer. Also everything in the trailer is made to look friendly and inviting except for at the end of the trailer where they reveal a cliff hanger which is that Andy is leaving, making and leaving the audience wanting to watch more and wanting to find out what is going to be happening to the toys. By doing this it gives the audience a taste of what the movie will be about which again leaves the audience wanting more.
Also the camera angles and shot styles used throuhgout the trailer provide a more homely/family feeling to it.
There are also different types of music and sound effects being used in the trailer and the movie for different types of situations to create different types of moods i.e. funny, homely, serious etc.
Target Audience: PG, aimed at children, teenagers and families.
Preferred Reading:

Case Study - Iron Man 2

Iron Man 2


Release Date: 30 April 2010
Director: Jon Favreau
Production Company: Paramount Pictures, Marvel Entertainment, Marvel Studios
Studio: Paramount Pictures
Stars: Robert Downey Jr., Mickey Rourke and Gwyneth Paltrow
Budget: $200,000,000 (est)
Box Office: $623,933,331
Tagline:Two heroes.Two suits. One mission.
Trailer:  The trailer is both similar and different to the movie it self as they both provide a sense of action and conflict between other people. There is a lot of lighting being used upon the stars especially Robert Downey Jr/Iron Man as he is the main/big character. However one of the reasons the trailer is different to the movie itself is because of the music, it doesn't actually use the classic iron man song used in the movie instead it uses more of the speech and memorable quotes which is good as it leaves the viewers watching the trailer and remembering the quotes making them want to watch the movie more.
Also the trailer helps create a sense of action and conflict within it which is exactly what the movie represents as well making it similar.
Semiotic Elements: The semiotic elements used in Iron man 2 are lighting, shot styles, camera angles, etc. The lighting used in the trailer and the movie is quite alot and is used alot on the main characters faces. There is also alot of lighting being used on the technologies in Iron Man i.e. iron mans eyes and the heart. 
Also due to the way the lighting, type of music,costumes, props, location that have been chosen it helps create a sense of modern life as everything is done using technology. 

Both the trailer and the movie represents the title as it is exactly what the title is which is based on Iron Man, the human machine.
Target Audience: The target audience for Iron Man 2 is 12A which is an appropriate age as there is alot of action in it and is appropriate for both males and females.
Preferred Reading:

Sherlock Holmes 2009

Synergy of semiotics:
Print: this includes posters, magazines, film reviews on Sherlock Holmes.
Emedia: this includes the Sherlock Holmes offical websiteand othe related websites.
Broadcast: this includes the Sherlock Holmes trailer and teaser.

The trailer, the movie and the website:
They both have similar tone of narrative i.e. a mystery movie with a bit of bromance. Both the trailer, the movie and the website follow the same colour scheme throughout making it consistent and showing realation  i.e. exterior-cold colours(blue), interior - warm colours (brown). They also all use the same lighting, text, clothes, pictures and clips to help create the same sense of the movie.

The trailer looks like it is an action movie becuase of the type of quick music used, they also focus and establish on Sherlock Holmes mainly and then introduce the other characters as he is already a big star  therfore already appelas to a wide range of audience therfore by using Robert Downey Jr it makes the viewers want to see his movies whereas the movie itself is a mystery movie with slow olden time music in the background (organ) making it mysterious and dramatic, and also uses tracking shots where as in the trailer they dont.
The website also matches the trailer and the movie, however it matches the movie more as it uses the same olden time music(organ) and colour scheme.

Case Study - The Inbetweeners Movie

The Inbetweeners Movie

Release Date: 17 August 2011
Director: Ben Palmer
Production Company: Bwark Productions, Young Films
Studio: Film4 Productions, Bwark Productions, Young Films
Stars: James Buckley, Blake Harrison and Joe Thomas
Budget: £3,500,000 (est)
Box Office:  £41,800,000
Tagline: This summer four boys become men
Trailer: The trailer is very similar to the movie as the lighting and the angles are very similar. Throguhout the trailer they use very warm colours which makes it theholiday they go on look exotic. The music used in the trailer is different to the music in the movie as the trailer music is more fast and up-beat, by using fast music it help enhance what the boys are like (partying and clubbing).
Semiotic Elements: The semiotics used in both the movie and the trailer are fairly similar but are also different at some points for example in the movie it starts off with an establishing shot where as in the trailer there are no establishing shots being used. Also the type of shot styles and camera angles in the trailer are kept very simple and are basic as more shot styles are revealed in the movie itself.
Also the lighting is kept the same throughout as it is brighter exterior and dimmer interior and by doing this it helps create a sense of an exotic holiday.
Target Audience: The target audience for The Inbetweeners Movie is 15 and over as the use of language is only appropriate for 15 year old and over.
Preferred Reading:

Apple iPad 2 official TV Ad - If You ...

Apple doesn’t have many values as it caters for a wide range of audience however it is an aspirational brand.

It is targeted at a wide range of audience; however the people who buy from Apple should have a high income as they are willing to pay a bit more for a better user experience.

In this advert it is showing that Apple iPad2 is for everyone to use either with their family or on their own, it enables individuals to surf the web, check emails, watch movies, read books, play games, and is work-based as well. The Apple iPad2 can be used either at home or at work.

Apple is a sophisticated and trustworthy brand, and provides consistent thin slick good quality,  products and brand making that their unique selling point.

Apple communicates these values to their intended audience through TV adverts, Online adverts and on Billboards so that they can be promoted to whoever and whenever they can.

Brand and logo/image of Apple:
Signifier - A Silver Apple bitten.
Signifies - Apple technology and its products/hardware are thin, slick, high-quality and are up-to-date. The apple bitten is relating to byte/bite emphasising Apple's slogan 'Byte into an Apple'