Synergy of semiotics:
Print: this includes posters, magazines, film reviews on Sherlock Holmes.
Emedia: this includes the Sherlock Holmes offical websiteand othe related websites.
Broadcast: this includes the Sherlock Holmes trailer and teaser.
The trailer, the movie and the website:
They both have similar tone of narrative i.e. a mystery movie with a bit of bromance. Both the trailer, the movie and the website follow the same colour scheme throughout making it consistent and showing realation i.e. exterior-cold colours(blue), interior - warm colours (brown). They also all use the same lighting, text, clothes, pictures and clips to help create the same sense of the movie.
The trailer looks like it is an action movie becuase of the type of quick music used, they also focus and establish on Sherlock Holmes mainly and then introduce the other characters as he is already a big star therfore already appelas to a wide range of audience therfore by using Robert Downey Jr it makes the viewers want to see his movies whereas the movie itself is a mystery movie with slow olden time music in the background (organ) making it mysterious and dramatic, and also uses tracking shots where as in the trailer they dont.
The website also matches the trailer and the movie, however it matches the movie more as it uses the same olden time music(organ) and colour scheme.
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