Release Date: 19 July 2010
Director: Lee Unkrich
Production Company: Pixar Animation Studios, Walt Disney Pictures
Studio:Pixar
Stars: Tom Hanks, Tim Allen and Joan Cusack
Budget: $200,000,000 (est)
Box Office: $1,063,171,911
Tagline: No toy gets left behind. / The great escape./ The breakout comedy of the summer.
Trailer and Semiotic Elements: In the trailer there is alot of color and brightness being used both generally and on the main toys/characters (woody) making it stand out as a trailer and enabling the audience to remember the trailer. Throughout the trailer there is also alot of lighting being used to create a atmosphere of happiness and child like mood.
Also another key feature used throughout the trailer is that everything is made bigger which lets the children/audience imagine what it would look like in their eyes making it a unique trailer. Also everything in the trailer is made to look friendly and inviting except for at the end of the trailer where they reveal a cliff hanger which is that Andy is leaving, making and leaving the audience wanting to watch more and wanting to find out what is going to be happening to the toys. By doing this it gives the audience a taste of what the movie will be about which again leaves the audience wanting more.
Also the camera angles and shot styles used throuhgout the trailer provide a more homely/family feeling to it.
There are also different types of music and sound effects being used in the trailer and the movie for different types of situations to create different types of moods i.e. funny, homely, serious etc.
Target Audience: PG, aimed at children, teenagers and families.
Preferred Reading:
No comments:
Post a Comment